Become newsletter sponsor of Swedish Tech Weekly

Hi, I'm Martin Weigert, founder and curator of Swedish Tech Weekly and Swedish Tech News. Below you find information about sponsoring Swedish Tech Weekly.

Quick access to sections on this page:
-> Newsletter details and key numbers
-> Why you should become sponsor of Swedish Tech Weekly
-> Details of the sponsoring and pricing

Swedish Tech Weekly (“STW”) is a free weekly newsletter offering a curated overview of news from Sweden’s startup & tech sector.
Launched in December 2018 (here's the first newsletter issue).
Published Monday mornings around 6:00 CET.
Number of subscribers: More than 2600, with the majority based in Sweden or with a background in Sweden.
Average open rate: over 60%.
Around 54% of subscribers are registered with a corporate mail address, 46% with a private mail address.
Typical subscribers are investors (VCs, other institutional investors, angels), entrepreneurs, startup operators, tech professionals, software engineers, industry thought leaders, journalists, and other high status individuals with influence and decision making power. Here's anonymized data on subscriber backgrounds
What subscribers say about Swedish Tech Weekly
Here is a recent issue of the newsletter.
Recent stats:

Build awareness for your product/service among an exclusive, premium target group which is hard and usually very costly to reach. Combine this sponsoring with marketing and communication activities through other channels and means.
Present your product/service as supporter of the Swedish startup & tech sector. Benefit from the goodwill this generates among subscribers who are able to receive the newsletter at no costs, thanks to you.
Benefit from the high trust that Swedish Tech Weekly has created among its subscribers over more than 250 issues. Subscribers have internalized the uncompromising focus on quality content and high end sponsors.

Details of the sponsoring

Pricing and conditions

Sponsoring can be booked in a default package of 8 subsequent newsletter issues. You can also inquire about a custom campaign length, based on availability.
Each sponsored newsletter costs SEK500 excl VAT (or €50 Euro for companies not based in Sweden), translating into a total cost of SEK4000/€400 for an 8-week-campaign. Limited time campaign: Sponsors get a 15% discount for bookings for Q1 2025.
The total is to be paid before the start of the campaign, either via invoice or card payment.
Each issue of the Swedish Tech Weekly newsletter will have a maximum of 4 sponsors. None of the other sponsors will be a competitor to your company or offering.
Each sponsor will have their ad shown twice in each newsletter – one in the sponsor section right at the top, and one in the sponsor section further down. Here is a recent newsletter where you can see how the sponsor sections look like.
The exact position of the ad in a newsletter's two sponsor sections will alternate during the campaign period.
Swedish Tech Weekly has the right to end a sponsoring agreement prematurely. In such a case, the sponsor will be reimbursed for any amount already paid to Swedish Tech Weekly for the booked sponsoring of newsletter issues that have not been published yet.

Ad specifications and process

Each sponsor ad consists of a small logo/image (delivery in 400x400 pixel in either jpg or png format – the published dimensions will be smaller, so don't squeeze in too much information), as well as a text of up to 200 characters (including a call to action + link).
The language of the ad should be either English or Swedish.
The sponsor can choose to show the same, or two different versions of the ad in each newsletter.
The image(s), text and url to link to, shall be submitted by mail to ads@swedishtechweekly.com, at the latest on the Thursday before a Monday newsletter.
The sponsor can switch the ad image at any point throughout the campaign, by submitting a new ad image and/or text via email.
A week after a newsletter was sent, sponsors are provided with performance statistics through a shared Google sheet.

During the booked period, sponsors get complementary access to Swedish Tech News PRO, for one user (value SEK599/month).

For booking inquiries, please fill out this brief waitlist form (takes 20 seconds), to get notified when the next sponsoring spot is available. Or email me at sponsoring@swedishtechweekly.com (in Swedish, English or German).

P.S. if you are interested in becoming an exclusive sponsor (i.e. the only sponsor during a campaign duration), please see details and prices on this page.

/Martin
Founder & curator
Swedish Tech Weekly & Swedish Tech News